Search Results for "webs-of-influence-the-psychology-of-online-persuasion-2nd-edition"

Webs of Influence: The Psychology of Online Persuasion

Webs of Influence: The Psychology of Online Persuasion

The Psychology of Online Persuasion

  • Author: Nathalie Nahai
  • Publisher: Pearson UK
  • ISBN: 1292134623
  • Category: Business & Economics
  • Page: 256
  • View: 6263
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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

Digital Marketing Strategy

Digital Marketing Strategy

An Integrated Approach to Online Marketing

  • Author: Simon Kingsnorth
  • Publisher: Kogan Page Publishers
  • ISBN: 0749484233
  • Category: Business & Economics
  • Page: 384
  • View: 5473
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Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Internet Studies

Internet Studies

Past, Present and Future Directions

  • Author: Panayiota Tsatsou
  • Publisher: Routledge
  • ISBN: 1317113616
  • Category: Social Science
  • Page: 286
  • View: 6030
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This book considers the lessons learnt so far from the emergence of the Internet and the development of the field of Internet studies, whilst also considering possible directions for the future. Examining broad media theories and emerging theorisations around the Internet specifically, it explores the possibility of the development of an Internet theory in the future. A comprehensive overview of the field, Internet Studies considers key issues of social importance that the study of the Internet draws upon, such as the role of the Internet in civic participation and democratisation, the development of virtual communities, digital divides and social inequality, as well as Internet governance and policy control. At the same time, it examines the role of the Internet in social research and the development of highly interdisciplinary and rapidly developing Internet research. Hence, this volume maps key areas of certainty and uncertainty in the field of Internet studies and, as such, it will be of interest to scholars and students of media and communication, sociology and social research methods.

Encyclopedia of Information Science and Technology, Third Edition

Encyclopedia of Information Science and Technology, Third Edition

  • Author: Khosrow-Pour, Mehdi
  • Publisher: IGI Global
  • ISBN: 1466658894
  • Category: Computers
  • Page: 10384
  • View: 7579
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"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Split-Second Persuasion

Split-Second Persuasion

The Ancient Art and New Science of Changing Minds

  • Author: Kevin Dutton
  • Publisher: HMH
  • ISBN: 0547545231
  • Category: Psychology
  • Page: 304
  • View: 5191
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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.

Persuasive Communication

Persuasive Communication

  • Author: James Brian Stiff,Paul A. Mongeau
  • Publisher: Guilford Press
  • ISBN: 9781572307025
  • Category: Language Arts & Disciplines
  • Page: 351
  • View: 2482
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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Establishing and Evaluating Digital Ethos and Online Credibility

Establishing and Evaluating Digital Ethos and Online Credibility

  • Author: Folk, Moe,Apostel, Shawn
  • Publisher: IGI Global
  • ISBN: 1522510737
  • Category: Computers
  • Page: 400
  • View: 2811
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With the wealth of information that you can find on the internet today, it is easy to find answers and details quickly by entering a simple query into a search engine. While this easy access to information is convenient, it is often difficult to separate fallacy from reality when dealing with digital sources. Establishing and Evaluating Digital Ethos and Online Credibility features strategies and insight on how to determine the reliability of internet sources. Highlighting case studies and best practices on establishing protocols when utilizing digital sources for research, this publication is a critical reference source for academics, students, information literacy specialists, journalists, researchers, web designers, and writing instructors.

Social Psychology and Human Nature, Comprehensive Edition

Social Psychology and Human Nature, Comprehensive Edition

  • Author: Roy F. Baumeister,Brad Bushman
  • Publisher: Cengage Learning
  • ISBN: 0495601330
  • Category: Psychology
  • Page: 672
  • View: 5974
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SOCIAL PSYCHOLOGY AND HUMAN NATURE, 2ND EDITION offers a remarkably fresh and compelling exploration of the fascinating field of social psychology. Respected researchers, teachers, and authors Roy Baumeister and Brad Bushman give students integrated and accessible insight into the ways that nature, the social environment, and culture interact to influence social behavior. While giving essential insight to the power of situations, the text’s contemporary approach also emphasizes the role of human nature, viewing people as highly complex, exquisitely designed, and variously inclined cultural animals who respond to myriad situations. With strong visual appeal, an engaging writing style, and the best of classic and current research, SOCIAL PSYCHOLOGY AND HUMAN NATURE helps students make sense of the sometimes baffling but always interesting diversity of human behavior. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasive Technology

Persuasive Technology

Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. Revised Selected Papers

  • Author: Yvonne de Kort,Wijnand IJsselsteijn,Cees Midden,Berry Eggen,B.J. Fogg
  • Publisher: Springer
  • ISBN: 3540770062
  • Category: Computers
  • Page: 316
  • View: 1219
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This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections and cover a broad range of subjects.

Consumer Behavior

Consumer Behavior

  • Author: Frank Kardes,Maria Cronley,Thomas Cline
  • Publisher: Cengage Learning
  • ISBN: 1133587674
  • Category: Business & Economics
  • Page: 576
  • View: 6776
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.