Search results for: welcome-to-the-funnel

Welcome to the Funnel

Author : Jason Miller
File Size : 43.25 MB
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Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about. It can be a marketer's "Paradise City", but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise-what's included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: * Content - Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. * Social - Using social to build awareness, trust and drive high quality leads. * All Together Now - What the future holds for content and social and what it means for marketers. * The Credits - The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.

Welcome to the Universe

Author : Neil deGrasse Tyson
File Size : 40.48 MB
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The New York Times bestselling tour of the cosmos from three of today's leading astrophysicists Welcome to the Universe is a personal guided tour of the cosmos by three of today's leading astrophysicists. Inspired by the enormously popular introductory astronomy course that Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott taught together at Princeton, this book covers it all—from planets, stars, and galaxies to black holes, wormholes, and time travel. Describing the latest discoveries in astrophysics, the informative and entertaining narrative propels you from our home solar system to the outermost frontiers of space. How do stars live and die? Why did Pluto lose its planetary status? What are the prospects of intelligent life elsewhere in the universe? How did the universe begin? Why is it expanding and why is its expansion accelerating? Is our universe alone or part of an infinite multiverse? Answering these and many other questions, the authors open your eyes to the wonders of the cosmos, sharing their knowledge of how the universe works. Breathtaking in scope and stunningly illustrated throughout, Welcome to the Universe is for those who hunger for insights into our evolving universe that only world-class astrophysicists can provide.

Welcome to Your Designer Planet

Author : Richard Leviton
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We now live in the time of the Gaian hierophant. This is the one who reveals and shows us how to relate to the sacred aspects of Gaia, our planet. Who is this hierophant? Each of us, when we join the campaign with Gaia against the desecration of our natural environment. But first we have to discover what the Earth really is. The Earth's thousands of sacred sites hold a secret: they are functional parts of the planet's geomantic body, consciousness nodes in the Earth's subtle body. Each veils a Light temple, each once known widely and remembered in myth, and Welcome to Your Designer Planet! documents 165 different kinds. The Earth is not an accident of the cosmos, but was designed specifically for humans as an extended Mystery temple primed to support and enhance our greater awareness. And the designers intended that humans help maintain it. Want to help the ecosystem and modulate global warming and climate change? Plug yourself into the Earth's Light grid through your nearest sacred site and start helping. Earth Mysteries researcher Richard Leviton presents a working model of the Earth's geomantic reality based on 24 years of research. The world's myths are the doorway into this fantastic domain of the Earth's visionary geography, showing us where to go and what to do and even what kinds of spiritual beings to expect to see. The future of the Earth is in our hands. Here are some pages from its design manual showing us how to fine-tune our wonderful host planet.

Inbound Marketing For Dummies

Author : Consumer Dummies
File Size : 83.77 MB
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Any company can benefit from creating an inbound marketing strategy—small and large, both B2B and B2C. For a company to survive in today's business climate, it has to embrace the new way of marketing and create a strategy around thought leadership and relationship building with inbound marketing. Inbound Marketing For Dummies will have everything a you need to know to create, execute, promote, and measure an inbound marketing strategy. With a vendor-neutral view on inbound marketing, this book will focus on easy to follow instructions on setting up a strategy and executing upon it, and the tactical resources needed to get up and running. Inbound Marketing For Dummies will help you survive in today's complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way, and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing, and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.

Welcome to Sunny Southsea

Author : Portsmouth (England). Parks and Entertainment Committee
File Size : 56.38 MB
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Trust Funnel

Author : Brian G. Johnson
File Size : 23.96 MB
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How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.

Flip the Funnel

Author : Joseph Jaffe
File Size : 69.49 MB
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Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel – the mass media or awareness side. What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

A Wonderful Welcome to Oz

Author : L. Frank Baum
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For more than a century, L. Frank Baum’s kingdom of Oz and its delightful denizens have enchanted readers of all ages. In this illustrated Modern Library edition, the bestselling novelist and children’s book writer Gregory Maguire takes readers on a guided tour of Oz, gathering and introducing us to three of Baum’s beloved stories: The Marvelous Land of Oz, the sequel to The Wizard of Oz, is the adventure-packed tale of a Gillikin boy named Tip who flees Old Mombi the witch in search of the Emerald City. Ozma of Oz, set mainly in the strange land of Ev, features the clever and beautiful new ruler of the Emerald City, as well as Dorothy of Kansas, the mechanical marvel Tik-Tok, and the dreaded Nome King. The Emerald City of Oz recounts Dorothy’s trip to Oz with her Aunt Em and Uncle Henry, and the Nome King’s terrible plot against the kingdom.

The Funnel s Neck

Author :
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The Fatal Funnel Cake

Author : Livia J. Washburn
File Size : 41.12 MB
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It’s time for the State Fair of Texas—and cooking contests galore! Fryers are heating up and stomachs are growling. But Phyllis Newsom had better watch out. Someone’s brought an appetite for murder.... Phyllis and her friends Carolyn and Sam are ready to whip up their best dishes and win some ribbons in Dallas. And they’re excited to learn that one of their favorite celebrity chefs—Joye Jameson of The Joye of Cooking—is broadcasting her TV show from the fair. When Phyllis’s funnel cake is picked as one of the best of that category, Joye invites her and the other finalists to prepare their delicious recipes live on the air. But Phyllis’s moment in the spotlight is spoiled after Joye suffers a deadly allergic reaction from one bite of her funnel cake. Now she’s gone from top entry to top suspect. So in order to clear her name, Phyllis will have to turn up the heat on this investigation before the real killer slips through her fingers.... INCLUDES RECIPES!

Welcome to Heavenly Heights

Author : Risa Miller
File Size : 23.91 MB
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A first novel written by PEN Discovery Award Winner Risa Miller, Welcome to Heavenly Heights describes a group of American Jews who have left the United States, not just to move to Israel, but to live in a settlement on the West Bank. Miller conjures a culture and a movement--part religion, part pipe dream--viewed through the pinhole of one ragged apartment building's door: its families, their dinners, their weddings, their marriages, their sorrows. While bombs can be heard at the edges of these pages, it is inside the settlement, Heavenly Heights where Miller's delicate, understated prose limns the lives of these tender souls.

From Pennsylvania Dutch Farm to Queen of the Funnel Cakes

Author : Alice Reinert
File Size : 39.4 MB
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As I speak with Alice Reinert, I cant help but recall Dr. Ruth Westheimer, you know, the German sex therapist whose rather controversial views have been popular now for decades. Alice even talks like Dr. Ruth, with what sounds like a heavy German accent. Not only that, but Alice looks a bit like Dr. Ruth, was born four years before the doctor, and in fact, wanted to be a doctor, not in human biology, but a veterinarian from the time she was a small child. Theres one big difference between the two, however. Alice Reinert is a born and bred, red, white, and blue American. She belongs to that rare class of people called Pennsylvania Dutch. Theyre not really Dutch, mind you. They are descended from Swiss and German immigrants who settled in Pennsylvania in the 17th and 18th centuries. Apparently, because Deutsch (the adjective meaning German) was misunderstood in the early days of their immigration, they developed the rather interesting name of Pennsylvania Dutch, and the language they speak today is not exactly German, because of centuries of regionalization. Over the months that Alice and I sat and talked in the process of writing this book, and she related to me the stories of her childhood and teenage years and the details of her business making funnel cakes for 26 years, and we laughed, and yes, cried about some of the circumstances, I knew this book would be interesting and provocative, not just to people in Pennsylvania or her friends and customers in the funnel cake business, but to everyone who is passionate about learning how to make a success of life, especially after a rocky start. Believe it or not, when Alice started school at the age of 5, she did not speak a word of English. Her family spoke Pennsylvania Dutch at home, (very little English) and she could not speak any other language, including the native language of her home country. To this day, because of her very distinct German-sounding accent, people ask her what country she immigrated from, and she laughingly tells them the United States. I actually think she enjoys being asked! She reminds me that one thing living on a farm did teach her was always to keep her sense of humor. As a child, she didnt laugh as much as she does now, because she says she has learned to take things more lightly as shes grown older. But it strikes me as curious how people in America dont even know there are pockets of native-born people in this country who for generations and even to the present day, do not speak English, even though its been the native tongue of the United States for centuries. Thats one of the reasons why I took on the job of writing this book with Alice Reinert, not just because she single-handedly invented, and created the modern-day funnel cake and promoted it for more than a quarter century, and indeed earned the right to be called The Queen of the Funnel Cakes. It goes way beyond that. She is a woman, that despite all the odds, a harsh upbringing, the pain and heartache of raising, then losing a disabled son, and the unjust loss of her business at the hands of a Chauvinist society, has continued into her 80s to maintain an optimistic and faith-filled hope in the future. That inspired me to help her capture her story in this book. First and foremost, she is a woman devoted to her family, her two daughters and their extended families. And the book is primarily for them. But the advice offered here and the anecdotes from a Pennsylvania Dutch farm are fascinating and priceless. I hope that everyone will read her story. Not only does the book offer graphic and humorous insights into life on a farm (which, I might add, is still today a challenging lifestyle, even in this high-tech society) but also some good advice from a woman who has been there and done that, including being, for years (and still is), the pre-eminent authority on funnel cakes. Cathwren Hermon

The Descendants The Complete Volume 1 Welcome to Freeland House

Author : Landon Porter
File Size : 76.39 MB
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The Descendants is styled after works from the Bronze Age of Comic Books, a time before superhero comics were dominated by grim and gritty deconstructions; when comic books were fun. It is presented in a unique manner: as an all-prose comic book complete with issues, specials and annuals. Each tells a complete story that ties into the overall tale of the titular superheroes. In the first exciting volume: Three friends discover the their old school, The Psionics Training and Application Academy is actually a front for a clandestine organization dedicated to exploiting young people with powers rather than helping them. They band together, managing to rescue a small group of such people, bringing them to Mayfield, VA for safekeeping. Unfortunately, fate puts them in harm's way from new and dangerous sources beyond what they were already facing; from a resurrected sorceress, to the local crime boss, and a mad-woman with powered armor and a robot army! If our heroes want to live, they'll have to learn to come together as a super-team and as a family. They are heroes. They are people. This is their story. Collects the entire first volume of the webserial, including The Descendants #0-12, Descendants Special #1, and Descendants Annual #1. Bonus content includes the short story Who is... The Whitecoat?, and the Rise of Morganna miniseries. Content in this collection was previously published in the ebooks We Could Be Heroes, Tome Attacks, and Rise of Morganna.

Talk of the Town Welcome to Daily Texas Book 1

Author : Lisa Wingate
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Between Hollywood glamour and small-town secrets, what is the truth? The show American Superstars is the hottest thing on television, but its associate producer, Mandalay Florentino, is worried. She's just arrived in the tiny town of Daily, Texas, to arrange a surprise "reunion concert" for hometown finalist Amber Amberson. Only it turns out everyone in town seems to know the secret. And paparazzi are arriving. And word from Hollywood is that Amber has disappeared with a "bad boy" actor. Can anything go right in this tumbleweed town? Imagene Doll loves her town of Daily, Texas, but things are lonelier without her beloved husband. Life seems dull. At least until that fancy-dressed woman pulls into town, looking terrified and glamorous all at once. Soon life's not the least bit boring as Imagene--and the rest of Daily--find themselves at the center of a media maelstrom...with a young girl's future on the line.

The Welcome Guest

Author :
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Holiday Welcome Wreaths

Author : Rodale Press
File Size : 79.38 MB
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Steamboat Bill

Author :
File Size : 38.18 MB
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Closing the Loop

Author :
File Size : 33.14 MB
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Sea Breezes

Author :
File Size : 83.48 MB
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The Channel Funnel and the World War

Author :
File Size : 55.20 MB
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