Search results for: writing-copy-for-dummies

Writing Copy For Dummies

Author : Jonathan Kranz
File Size : 23.34 MB
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Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

Business Writing For Dummies

Author : Natalie Canavor
File Size : 36.65 MB
Format : PDF, Mobi
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Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time—messages your readers will understand and act on. This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the “yes” you want. Whether you’re aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out. Present yourself with authority and credibility Understand and use the tools of persuasion Communicate as a remote worker, freelancer, consultant or entrepreneur Strategize your online presence to support your goals Bring out the best in people and foster team spirit as a leader Prepare to ace interviews, pitches and confrontations Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.

The Everything Guide To Writing Copy

Author : Steve Slaunwhite
File Size : 50.4 MB
Format : PDF, ePub
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Digital Nomads For Dummies

Author : Kristin M. Wilson
File Size : 60.97 MB
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Why work from home when you can work anywhere? Not all who wander are lost! Digital Nomads For Dummiesanswers all your questions about living and working away from home, short term or long term. Become a globetrotter or just trot around your home country, with the help of experienced digital nomad Kristin Wilson. Millions of people have already embraced the lifestyle, moving around as the spirit takes them, exploring new places while holding down a job and building a fantastic career. Learn the tricks of building a nomad mindset, keeping your income flowing, creating a relocation plan, and enjoying the wonders of the world around you. Learn what digital nomadism is and whether it's the right lifestyle for you Uncover tips and ideas for keeping travel fun while holding down a 9-to-5 Travel solo or with a family, internationally or within your home country Create a plan so you can keep growing in your career, no matter where you are If you’re ready to put the office life behind you and the open road in front of you, check out Digital Nomads For Dummiesand get your adventure started!

Business Writing For Dummies

Author : Sheryl Lindsell-Roberts
File Size : 32.60 MB
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Offers writing strategies, grammar guidelines, and tips on overcoming writer's block, organizing business correspondence, and writing a polished, readable proposal

The Complete Guide to Writing Web based Advertising Copy to Get the Sale

Author : Vickie Taylor
File Size : 44.83 MB
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Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

LinkedIn Profile Optimization For Dummies

Author : Donna Serdula
File Size : 27.66 MB
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Give your LinkedIn profile the makeover it deserves—and get the attention you deserve Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done? Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to: Create a memorable, successful profile Optimize personal keywords Showcase your experience, accomplishments, and unique value Use LinkedIn features to grow your network and more You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!

2022 2023 ASVAB For Dummies

Author : Angie Papple Johnston
File Size : 72.86 MB
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Lock down the score you need to get the job you want! The bestselling ASVAB For Dummies is back with an updated and expanded annual edition. Joining the military? Want to maximize your score and your job flexibility? Dummies to the rescue! With 2022/2023 ASVAB For Dummies, you’ve got access to an insane amount of test prep and study material, including 7 online practice tests, flashcards, hundreds of practice questions right in the book, and a lot more. Military recruiters trust the #1 Bestselling ASVAB study guide on the market to help their prospective enlistees score high on the test. Check out these insider tips and tricks for test-day-success from an expert author, and practice with example problems until you feel confident. Learn at your own pace. It’s all possible. Next stop: basic training. Learn what the ASVAB is all about, including all 10 test sections Practice with 7 online practice tests and countless more questions Identify the score you need to get the job you want—then get that score Work through at your own pace and emphasize the areas you need ASVAB For Dummies is a reliable study guide with proven results. You don’t need anything else. Get studying, recruit!

The Adweek Copywriting Handbook

Author : Joseph Sugarman
File Size : 43.38 MB
Format : PDF, ePub, Mobi
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Communicating Effectively For Dummies

Author : Marty Brounstein
File Size : 20.30 MB
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A friendly guide that teaches you effective methods of communication to avoid common conflicts and make your voice heard in the office Communicating Effectively For Dummies shows you how to get your point across at work and interact productively with bosses and coworkers. Applying your knowledge and skill to your job is the easy part; working well with others is often the hard part. This helpful guide lets you maximize your personal interactions, even when resolving conflicts, dealing with customers, or giving difficult presentations. Whether you’re the CEO of a major corporation, a small business owner, or a team manager, effective and clear communication is imperative to your success. From keeping your listener engaged to learning to become a better listener, Communicating Effectively For Dummies offers all the strategies, tips, and advice you need to: Learn how to become an active listener Accentuate the positive in negative situations Find win-win solutions for conflicts Stay on track when writing e-mails and letters Handle presentations, interviews, and other challenges Speak forcefully and assertively without alienating others This friendly and comprehensive guide gives you the keys to a thriving career with expert advice on effective verbal and nonverbal communication. From mastering your own facial expressions (and reading them in others) to being a happy boss, this book covers all the angles: Becoming aware of your own assumptions Dealing with passive-aggressive communicators What to say to help someone open up to you Communicating through eye contact and body language Maintaining a positive attitude Dealing with sensitive issues Effective conflict resolution models When to use e-mail, the phone, or a face-to-face meeting Dealing with angry customers Coaching your staff to communicate better In today’s high-stress work environment, good communication skills are imperative for keeping your cool and getting your point across. With your own copy of Communicating Effectively For Dummies, you’ll know what to say, how to say it, and that being a good listener can often be the difference between getting ahead and just getting by.